282 | The Successful Realtor’s Guide to Growing Visibility through Social Media Without Sacrificing Family ft. Eric Simon, the Broke Agent

A successful realtor knows that growth is not just about closings — it’s about alignment. I'm joined by Eric Simon; we unpack what it truly means to be a successful realtor in an era where attention is currency and visibility feels mandatory.

More agents than ever are building personal brands. Social media isn’t optional anymore. Clients aren’t just checking reviews — they’re checking Instagram, watching stories, deciding who they trust before ever making a call. But here’s the tension: scaling attention without structure can quietly pull you away from the very life you’re working to build.

The modern successful realtor must learn to grow influence without drifting from identity, family, or calling. Because influence itself isn’t dangerous — unstructured influence is.

You'll learn:

• Why authenticity beats imitation every time
• Why posting about what you actually enjoy unlocks sustainable content & how realtor systems can help
• The hidden dopamine cycle of social media & how it impacts performance

For the successful realtor, social media should amplify connection — not replace it. That means being known for more than listings. It means letting your personality, hobbies, faith, and family perspective shape your content. People don’t hire logos; they hire people.

This conversation also goes deeper into building a faith driven business in a digital world. Can you scale influence without becoming addicted to validation? Can you pursue time freedom instead of trading visibility for constant accessibility?

One of the biggest shifts discussed is this: no one thinks about your content as much as you do. That realization is freeing. It removes pressure. It allows experimentation. It reduces fear of failure. And it empowers the successful realtor to show up consistently without obsessing over metrics.

We also unpack how attention connects to long-term growth strategies like real estate agent referrals. Visibility doesn’t replace referrals — it strengthens them. When people feel like they know you, trust compounds faster. Influence accelerates relationship-based business.

Ultimately, this episode challenges you to define success correctly. A successful realtor isn’t simply the one with the biggest following or the most deals. It’s the one who builds influence with integrity, protects what matters most, and creates structure before scaling further.

Successful realtors can make more money through social media, but it can't come at the cost of presence at home.

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Eric Simon is the founder of Broke Agent Media (BAM). He started in real estate as an agent but quickly realized his true edge wasn’t just in selling homes—it was in telling the real story of what agents actually go through. He launched The Broke Agent as a humor brand that captured the chaos, rejection, wins, and absurdity of the industry. 

Today, BAM produces daily content, newsletters, podcasts, and educational resources that shape conversations across the industr

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Transcript

 So I think it's really the unlock of what I actually enjoy doing. How do I create content while I'm doing stuff that I enjoy doing? And how do I just be myself and be authentic? As cliche as that is, and I think it's it's hard because you just see so many other people doing content that works that you want to emulate. But it's really how do I create content about stuff that I like doing? Then you'll actually have that unlock of content that succeeds. And right now, more agents than ever are building brands, building audiences, building influence online. And honestly, that's not a bad thing. Influence can grow, opportunity. Visibility can accelerate growth, and a strong brand can compound faster than referrals ever could. But here's the question that's been sitting with me lately. What if scaling attention without structure is one of the fastest ways to lose alignment? What if the real risk of influence isn't burnout? It's drift. Drift from your family. Drift from your identity. Drift from your calling. Today I'm joined by someone who understands online attention and influence at a very high level. Eric Simon, founder of Bam media. He's helped agents capture attention, build brands and turn visibility into real business growth. But today, I don't just want to talk about growth. I want to talk about maturity. Can you build a brand without becoming addicted to validation? And can you grow attention in a way that strengthens your life instead of destabilizing it? That's where we're going today. So do you want to grow your business and still be everything God has called you to be, but feel stuck in that constant work mode with no real balance? If so, you're in the right place. Hi, I'm Garrett, husband, data five and high producing Christian agent. I learned how to build a thriving real estate business without sacrificing my faith, my family, or myself. And now I'm here to share what actually works. So if you're ready for proven systems, smarter strategies, and a God honoring way forward, refill that coffee, dust off that Bible and let's go. If you are producing agent or team leader and your business is growing, but you feel like you're running from showing to showing, juggling kids and clients and hoping nothing slips through the cracks. This call is for you. Or maybe things are going really well, but you're starting to wonder do I have to sell homes forever? Or is there a real exit strategy? My team and I would love to talk with you on our 30 minute breakthrough call will help you identify one structural shift. That one shift will make your business more steady, more predictable, and less dependent on you all while giving you more margin at home without shrinking your income. If that sounds like you, go to Faithful Agent and grab one of the spots today, that's Faithful Agent, and we look forward to talking to you soon. All right, everybody wouldn't be a faithful agent podcast without a Christian dad joke. And this one hits home because it makes fun of the Baptist just like me. While teaching children about world religions, a teacher asked her students to bring a symbol of their family's faith to class. The next day, she asked each student to come forward and share the symbol with the class. The first child said, I'm Muslim and this is my prayer rug. The second child said, I'm Jewish and this is my family's menorah. Third child. I'm Roman Catholic and this is my mom's rosary. Fourth child I'm Greek Orthodox and this is an icon of my patron saint. And the fifth child said, I'm a Baptist, and this is my casserole dish. So Eric, thanks so much for being on, buddy. I am glad you're here, bro. I'm just going to jump right in and ask you this first question. Attention is the currency of the internet, right? And for agents that are listening, and quite honestly, I'm kind of one of those. Eric. So I'm curious, your thoughts for agents who still think that social media is optional? What are they missing out on, brother? Yeah, that shouldn't even really be a question at this point, I think. Well, here I'll, I'll repackage it. So I got my real estate license in 2015 and I saw the the real estate industry kind of evolved with social media where people would ignore it in 2015, or maybe they would just kind of peppering in on Facebook. Instagram didn't even really become a thing in the real estate space until maybe 2017, 2018. And because I would always go to these conferences and see that the real estate industry is always a couple years behind, it seems every other industry. And now it is extremely important because when you search on ChatGPT or when you search on Google, or the first thing someone does when they pick up their phone to potentially look into their real estate agent, it's not necessarily going to Zillow reviews or Google reviews or going to your property website anymore, or your agent website. It's going to your Instagram, right? It's going to your TikTok. It's searching best real estate agents in South Florida. And then because your Instagram handle says South Florida real estate agent, you pop up. Then they get to learn more about you by seeing your content, seeing you on video. So it's just a better way or not a better way. But it's a great way to showcase who you are, what you know. What you're capable of from a marketing perspective. Your deeper personality than just appearing on a property website. So I hope at this point that is kind of engraved in everybody's heads, and they should understand that being omnipresent on social is a very crucial part of your business. Because if you're not and I search on Instagram and you're an agent that doesn't pop up and another agent does, and I get to learn 10 or 15 minutes about them by spending time consuming their content, then you're missing out on it. But hey, there's still plenty of agents that crush it without posting on social, and that's because they've built up an enormous Rolodex. So if you're not doing it, it's not. It's not the end of the world. Right. But it obviously helps. Now, how about the agent? Right. Because there's so much of and you know this world better than me. But it's like this wannabe, you know, I'm doing all of the things I'm cold calling a little bit open house, a little bit social media a little bit. And so there's social just looks bad, right? It's not good content. It's maybe not even authentic because they're just doing what someone told them to do. You know, what about the agent? If you're talking to someone and saying, look, if you're not going to actually spend real time on this, then just don't do it. Or what's the strategy for someone who says, I don't want to be on social, but I know I should show up there. You know, what's a good strategy for somebody like that, Eric? Well, you you kind of got to look at it like it's any other lead generation task that no one wants to do in real estate. Do you want to go knock on doors? No. Do you want to cold call people? No. Do you want to sit a three hour open house and, you know, hope that someone's going to come in without another agent representing them to hope that that you hit it off with them, to then represent them on another transaction. No, I didn't like doing any of that stuff. Yeah, but maybe some other maybe some other people do. But I think if you kind of flip your mindset into thinking this is a necessity for me to make more money for my family, then that certainly helps. In terms of the agent that doesn't like being on social, it's probably because they don't. They're not posting stuff. They're not posting about stuff that they like. Right. You have a lot of agents that try to be other agents on social, or they're using templates and they're posting just souls or just listings or motivational quotes, or they're kind of like masquerading as to what they think a real estate agent should be online, as opposed to really locking into content and topics that they enjoy discussing. So there's a ton of agents that crush it, that loop in their personality more than kind of becoming these like mini influencers of their hyper local community, which is extremely effective. But say, I like golf, which I do, or say I like sports or say I like going to church or temple or whatever it is. If you talk about the stuff that you're actually doing in your life, the restaurants that you're actually going to, the stuff in your community that you actually do that comes through so much more on screen and in your content than trying to force different content pillars on people. Right? Like, I never wanted to do educational content from a real estate agent perspective where I'm talking about what's a balloon mortgage or an appraisal gap or, you know, any, any sort of just like data point or definition. I found that stuff to be not aligned with my personality at all. Whenever I posted stuff about real estate when I was an agent, which was very rare, it was always from a comedic lens of, you know, come find me at my open house. And it was like a picture of me looking like an idiot in front of my open. Right? That's because I enjoyed doing stuff like that. So I think it's really the unlock of what I actually enjoy doing. How do I create content while I'm doing stuff that I enjoy doing? And how do I just be myself and be authentic, as cliche as that is. I think it's it's hard because you just see so many other people doing content that works that you want to emulate. But it's really how do I create content about stuff that I like doing? Then you'll actually have that unlock of content that succeeds. So is it. I love that concept. Right. This unlock. But is this unlock this idea of the people that are going to engage with your content? They they want to I don't know, for lack of a better word. They want to date you first before they marry you, right? They want to figure out who is Eric and they don't know who Eric is. If it's just just sold and just listed, maybe those are fine as as social proof, I guess, of of what I'm doing. But they really want to know, you know, you and I come from that. I do a dad joke at every. You'll see at the beginning of this episode, I'll record a dad joke, right? Like that's who I am. I was doing joke of the week since 2015 for my real estate business. I was sending it out in an email and people would be like, what are you doing? Like, I don't know, this is what I think is funny. Like, so I just do it and it's it is. The authenticity is such a buzzword right now. But I think the reality is there's so much fake right in AI. There's so much fake in exactly what you said. We live in this hyper competitive world. We live in this hyper comparison world. And so we come on and I think, well, if Eric's doing that and that content's working, then I guess I should do that because it'll work for me. Are you saying the unlock is really just literally try to be you, but do it online? Is that essentially what the shift is? Yeah it is. I'm trying to get a little bit more tactical with it. I'll give you some examples. Yeah. There's an agent named Tom story who we just had on our podcast. He is a very analytical person, so he likes breaking down housing market data. I don't find that sort of content interesting, but his audience does. And the people that just like the numbers where they just want to know what is the monthly payment it costs to buy this house, how much money do I need to make to buy this house? That's the sort of content that he hits. Then there's someone like Shannon Gillette. Are you familiar with her at all? Sure. So she's doing the The Awakened summit right now. She's leaning into faith based content. Right. And it's really helping her community grow. It's helping with her content because she's really talking about something that she's passionate about. There's an agent named Andy Reisinger who's out in North Carolina. He talks about golf in his content, whether it's a listing video that starts at a golf course or it's just him talking about it in his Instagram stories, these are little connection points that the audience really relates to, where it's like, oh, hey, Garrett's on the golf course right now in golf. That makes sense, right? Like I, you know, it's another point in your direction of me wanting to work with you. I have a USC banner behind me right now in my content. I went to USC favorite, um, you know, football team, college. So other people in the USC network have hit me up on Instagram, or they have a deeper connection with me. When I see them at conferences, I'd be like, oh, you're a Trojan too. That's awesome. So the point is to keep working in what's going on in your personal life. If you're a dad, then you're posting content about. Great kid friendly places to take your kids, right? And great restaurants, great parks, great activities that you do with them. Showing your kids if you want to put them on social. But like that sort of stuff hits the note of the consumer watching where you have these little connection points, where you're going to be more likely to work with someone. So it's not necessarily like, oh, just be yourself. Like, that's such an easy thing to say, but you will start to be yourself when you're posting about stuff that you care about. If I feel like a hostage and I'm sitting there talking about, um, yeah, a balloon mortgage or something, like I mentioned before, it's going to come across like I'm just putting out content to put out content. And the audience could feel that when they're consuming and they're like, oh, this person had a filming day and they're doing these talking head education videos. Sure, that doesn't work, but if it's me on a golf course and I hit a shot and I turn around and say, um, by the way, inventory levels are are up 10% in the Los Angeles area. And then I go and hit another shot. Right now I'm creating content around something I like doing, and it's more engaging. I know that was long winded. No, no that's good. So it's almost like so, so in my head. Right. Is it be known for something other than real estate. Certainly helps. Yeah, yeah, yeah. You could just be like. It's just the real estate guy all the time. There's got to be something else to your point of a connection point. All of these things that are unique about our personalities. You know, I think a lot of agents, these agents that I coach are like, well, I've, you know, my job is to work with anyone. I'm like, that's not true at all. Your job is to be really clear about who you are, and then the people who want to work with you and are like you, those are the people who will come work with you. But if nobody knows who you are, because all you ever talk about is real estate and rates and whatever, even in personal relationship, that's not the person that anyone's going to have a deep connection to. Right. My clients overwhelmingly are young parents like I am, of course, because that's who I am. Overwhelmingly they're Christian. They go to church because that's who I am. Right. And so if I try to not be that, I'm going to confuse my current clients, right? And I'm not going to be known for anything. So you're going to have almost less fun doing it. Yeah. Have fun doing it. Yeah. No, I just mean you would have less fun doing it if you weren't talking about the stuff you cared about. Like, think about the best content creators. Not just in real estate, but in the world. Gary Vaynerchuk. Like, I know a ton about him, right? I know that he loves eating grapes, for example, because he created a viral video about how he loves crushing grapes. I think it's his most viral video. That video has nothing to do with marketing or investing or NFTs or anything that he talks about. What else do you know about Gary Vee? You know he is. He's family, immigrated from Russia. You know that he loves the New York Jets, that he eventually wants to buy the New York Jets. So every jet fan has a deeper connection with him, and you could see the pain of a sports fan every time he shows himself at one of these games. So it's like those different levels of, I know this about Sharon. He used to play tennis. Neil Dhingra, who's another person in the real estate space. I know, I know his family. I know his, um, I know his hobbies. I know that he was betting on the Super Bowl, right? Like, I have all these different points where of reference that make me like or dislike a person more like, obviously, if you go the political route, for example, that could potentially harm you. Yeah. Yeah. So okay, so in in this scenario, right where an agent says, okay, growing my influence, growing my brand, I mean, I've seen and I'm reading a book right now, wealthy and well known. If you've read that Roy Vaden, a great book about building a personal brand. Right. And so it seems like the way the world is going is that influence is going to be around these individual personal brands. Right. I mean, it's just MrBeast. If MrBeast puts his name on anything, it's got a pretty high likelihood to succeed because people know who he is, right? Doesn't mean these big companies like Apple and whatever, they're not going to exist. Of course they are. But Elon Musk is a bigger name than Tesla, right? It's these individual brands that are happening. So creating this influence that we have online. But have you seen. Points where someone's influence starts to grow maybe faster than their character, right? Or that their personal branding is becoming inherently dangerous because this dopamine invalidation cycle. And so what started out as a helpful thing in their business all of a sudden, as I mentioned, beginning right becomes this drift away from family and drift away from what's important. Or my phone's always in my kid's face now because I got to build this personal brand and I'm checking 24 hours a day, right, to see if I got likes. Like, have you seen the dangers of that? And where are they? Give us some guardrails around that. I mean, look, I'm learning this myself, right? I mean, have I seen specific examples? Of course I've seen them, especially in the real estate space where someone maybe leans into a specific sort of content that takes them in a direction. But I don't want to disparage anybody or use any specific names. Sure. Um, I'll just take it from myself. It's hard to put those guardrails up when this is your entire business. Especially not especially for me, but for me, because the business that I am in, which is real estate media, that is the broker agent, that is the podcasting. All of this, it stops if I don't continue to produce. So I am married, um, to my wife. Thankfully, I am married to my. I am married to these social platforms. It is kind of an interlocking web that does not stop. It is not healthy. I'll tell you this like it is. I feel a magnetic, uh, force in my phone. If I haven't published content recently, like I. I'm thinking about it right now. Right. We have our email to send to 50 000 plus agents. I have not crafted that email yet. I'm thinking about the fact that I've only posted three times on the Bam Instagram today, when I was supposed to post 4 or 5 because of my own rules. There's a blog up right now that I haven't done any piece of content for that. Our writers, um, did an amazing job writing that I have not broken down into a short form piece, so. I don't really have an answer for this. I think my point is that it is a struggle. The consistency thing for me has been the best driver of content and revenue for our brand because I am so locked into it, right? But I think it's almost about developing a system or hiring people around you that could kind of help emulate your voice. To help with all this, if you're producing that amount of content at scale, does that even answer the question? Yeah. It does. No. And it does because I appreciate the honesty. Right. Like, okay. So in the coolest way possible, you're about to become a dad for the first time. We talked about that right pre-show. It's just amazing. So audience pray for him and his wife. That's an amazing thing. Little girls coming in May I think you said right. So it's awesome breaking the news on this podcast. Yeah. Oh are you. Oh sorry. Oh basically edited that out. No no no. But it's totally fine okay okay. People know you heard it here first, right? Eric Simon is having a baby. Yeah. Mom, dad, if you're listening to this, we'll let you know later today, right? Exactly. I don't think they will be. So I think you're covered there. Right. So. Okay. No. So you're now thinking about. You don't know what it's like yet, right? You haven't fully experienced it, of course, but you're now thinking about. All right, this little human is going to be coming into my world. Most of our audience has children, too. How are you right now? Thinking, right. Because you're going to have exactly what you said. And I just appreciate that honesty, that pool. I've always felt that I'm terrible at content. And so, honestly, Eric, I've tried to stay away from getting so much into social media because I see how much it sucks me in. Right? But at the same thing in the podcast, if I don't show up in produced, it goes away. And that's a gift because it works. But it's a challenge and almost like golden handcuffs. Right? And so how are you thinking about or how are you processing through, man, I'm about to have a baby. My wife's going to need a lot of attention. Baby's going to need a lot of attention. I'm going to be really tired. What are you putting in place or how are you processing through? How do I protect? You know, my family, which is the primary thing. You're your baby girl. Can't go get another dad, right? How are you protecting that? Wow. Still pushing forward. What is brought you to where you are, or how are you thinking about that? Um, basically just ignoring it. And we'll address the problem when it when it comes. Honestly. Yes, yes. The entrepreneur. That's how we felt like. Yeah. So so the responsibility. So I, I don't know if the audience knows the broke agent story or anything like that. I'm not going to get into the whole thing. But I started a real estate humor brand in 2015 that has evolved into this real estate media company called Bam from 2015, basically through 2022. So seven years of publishing content, the responsibility was only on myself. I was a one person company, right? I now it's a 12 person company with writers and video editors and, uh, Facebook ads and, uh, content repackaging or repackaging and creative directors and a CEO like it's now a thing. So now I have a responsibility to do stuff that I have been doing now for ten, 11 years before, when it was just me. If I miss a few days of posting, it was not the end of the world because it's just on me, right? Like, sure, revenue would drop, engagement would drop, followers wouldn't grow. And I always felt that kind of FOMO of the fact not not necessarily the need for validation, but the need to keep pushing the ball. Towards the goal of what I wanted to build. Mm. Um, so now that we have a team, we are putting people in place currently and training people that can emulate my voice a little bit, at least to publish on Facebook and X and threads and LinkedIn and start distributing our content to basically say like, okay, well, this is how Eric posts. This is how we're going to do it on all these other platforms. And honestly, with AI and ChatGPT, it's a lot easier to replicate what I am doing. So I'm trying to replace myself at some point with someone that is just creating content, like how I do it. Not completely replace myself, but I'm at least preparing for the fact that I know that in two and a half months everything's going to change, and for at least a 2 or 3 week period, I'm going to be completely out. Yeah, maybe. Maybe when the baby's sleeping, I could launch a couple Instagram posts. We'll see. Yeah, yeah. Good luck with that. Yeah yeah yeah yeah. No, you and you will. And I think, you know, what's so interesting is exactly what you talk about at the beginning. It's like it would be a mistake, I think, for you to have a baby in this life change and then never talk about it. Right now, it's not. Not even in the picture. And, you know, whatever you guys decide with whether you put baby in, whatever, that's you in social media. But this reality of, like, people want to know who you are. They want to they really want to understand you individually, right? And like you. And if you're not likeable, then it's hard for people to want to buy anything that you have, right? Or any kind of content like likability. So such a huge factor. So you talk, oh, go ahead buddy. Sorry. I just want to touch on that. Um, like from the perspective of a dad, which I do not have yet, more content will come. I have no interest. Like, I don't show my wife in content. I'm not telling people or suggesting that anyone wants to show their family if you don't want to. I know that's against a lot of people's rules, as it probably should be for some people, but that doesn't mean that the perspective in my writing doesn't change, right? The perspective of the humor of what it's going to be like to be a dad from a real estate, um, you know, positioning that could come through the content. So if you are a real estate dad or a real estate mom, and you don't want to show your family and you're listening to this thinking like, okay, great, but I'm not going to show my kids, you know, going to their favorite, like candy store or whatever. You can still talk about it, right? You can still say, I take my kids to this pizza shop. I'm talking about like community based content or, you know, after my showings, I take my kids here like that sort of stuff I think could work as opposed to actually showing them, sorry, but no, no, no, no I appreciate that clarity. Yeah. So okay. So you talked about systematizing right. Delegating some of the task a top producer. Right. Someone doing 4050 deals a year, should they be thinking and how do I delegate this? How do I systematize this? Or is it you still got to be the one that shows up and does, you know, the video does the real whatever. But to your point, maybe someone else can post in your voice and do this in your voice. So there's some delegation, but at the end of the day, you still got to be the one that shows up. Is that how they should be thinking about it? Yeah. I mean, written content's easier to emulate because you could kind of have ChatGPT find your voice, or you could have someone kind of replicate your old content. But I think what's really going to be a difference maker, especially here in the next 2 or 3 D, 2 or 3 years, is AI becomes so much more prominent. And in all of our lives, in every facet is seeing the real person on camera, right. Like I, I've already seen a lot of AI videos that agents are doing where it's not even the agent talking. It's a replica of themselves doing hyper local content, and it's effective. But we're going to get so used to kind of the AI slop. You could kind of tell when you're reading something on X or Facebook that it was written by ChatGPT, because you could just kind of tell that AI cadence five and they would never use exactly the dashes, the emojis, the kind of spacing, the like, punctuality of the cadence of it. And I think what's going to be more effective going forward is when I know it's the person publishing it, right. Like, that's why the broke agent voice has been strong in the community the last 11 years, is because you could kind of tell it's me because it is right. Every caption is written by me, every post is by me. Same with the Bam Instagram account. And of course, you know what we'll use AI to help with, you know, grammar and organization and stuff. But I think in the next 2 or 3 years, you are going to have to be the voice of your content and probably be the one publishing it a little bit, or at least the one, you know, crafting the captions and stuff as people just start to tune out of a million different accounts that they follow that have just been completely taken over by AI. I mean, they're saying now they can replicate dead people and have them continue on posting. So if I were to die today, that meta is going to allow some sort of AI or, you know, if you allow it, I guess, to basically keep posting like the broke agent exists, which is just feels creepy. I don't know, I don't like it too. Yeah, yeah, yeah, exactly. I figured that out. I could have my my dead AI back and yeah. Hey guys, no matter what happens, Eric, we're having him on the show. Yeah, that's good news. We'll have him back no matter what, man. That's that's pretty creepy. Okay, so two more quick questions for you, buddy, and maybe quick, but I'm curious your perspective. Right. Again, I'm thinking of the AI producing leader that has a family. How do they scale their visibility without letting their phone own their evening? I don't know. I don't know. Like I'm not I'm not a high producer. So I would want someone from the agent perspective to talk about how they do that. Um, my phone does rule what I do right now. Straight up. So I can't give you a conclusive answer to anything about that because it's happening to me. So I'm actually the perfect use case for this. Yeah. I wish I could tell you. I mean, I obviously like planning out your content and and having a system and hiring staff that could emulate what you do. That will obviously help. But that's just that's an answer that everybody already knows. So I wish I could give you a better answer, but I can't I can't be us. No, I mean, I appreciate it. I don't know the answer. Yeah, yeah. And I think like so much of my hesitation honestly, is it seems like that, hey, if you're going to succeed in this, you got to be posting a lot of stories, right? For example, okay, content, whatever. But stories, they need to see what's going on in your life. And honestly, my biggest hesitation, right or wrong, and this is personal, but my biggest hesitation has been I don't want to I don't want my kids right there 8 to 7 months. I don't want my kids to walk around and see daddy with the phone all the time. Right. And it doesn't mean that we don't do that some now to record videos and send it to my dad or, you know, whatever to have for posterity, but I don't want them to grow up. And like, why is dad always pointing a phone in my face? Or why is daddy always interrupting what we're doing to. Hey, here I am at whatever, whatever. And I'm not saying that you have to do that all day. You could be out on your own and do it, and that's okay. Whatever. But it just to me, it feels like exactly what you're saying, which again, I just appreciate your honesty. Someone who's doing it at a high level to be honest and be like, yeah, it does suck me in. You know, like it is running. Like, I just appreciate that honesty because that's just true. How do we, you know, protect from that. So, you know, my last question and I'm I'm curious maybe this is a question you can answer. Maybe not. But if someone right now is saying, man, my brand is growing online, you know, social media is going well, but it's growing really fast. Is there some sort of protection or guardrail or structural safeguard, if you will, that they should put in place before they scale further or it's just going to, you know, it feels like if you get a ton of influence, unless you feed that monster constantly, it's going to go away. And so it becomes an even bigger monster, right? In a in a good. It's like both things growing up at the same time, right? This crazy evil monster that wants all your attention, which is also how you're providing for your family. How do you protect. Is there something that they could do to protect against that? This is like a therapy session. I'm literally the subject of all of these questions. Yeah. So if I, if I once I figure it out, have me back on the podcast and I coach, you know, I, I could, I guess give you some tactical things that could alleviate this a little bit, which would be double down on stuff that already works. So if you have a piece of content or you have a topic that is done really well in the past, you don't have to reinvent the wheel every single time and keep kind of fishing for new things, right? If you have a joke that hits really well. Repackage it ten different ways. If you have a education video that you did really well or story that resonated with the audience, whether it was on a podcast or a webinar or something, and you see like the light bulbs go off, that's something that you take and you repackage, right? So we're constantly looking at content, whether it's on the broke, Agent Bam or Media Company, any of our creators. If there's something that did well six months ago, three months ago, 12 months ago, repost it or repackage it. Turn a reel into a carousel. Turn a carousel into a reel. Turn a still image. Post into a tweet. Turn a tweet into a LinkedIn post. Right you have you have stuff that you've already created. So keep pulling from that creation already. So that that could help you kind of at least think, oh God, like I gotta post again. What do I post? I need to do something. It's like, all right, well, I did post this six months ago. My audience has probably changed or grown a little bit. And the majority of my audience probably hasn't seen it. So I'm going to re-upload it again or repackage it. Hmm. Experimental? Yeah. Go ahead. No, no. You're good. Go ahead. Experimentation also is important too. So I like I'm constantly trying out new things on social. So it's a it's a new topic. It's a new way to package the piece of content. It's. Am I good on camera? Should I do podcasting. So it is fun to kind of figure out where your lane is, because a lot of people listening to this probably say, oh man, I suck at social, but maybe you're good on the mic, right? Like, maybe it's a radio show. Maybe it's it's audio content that you could somehow package into short form. Um, I don't know if that even answered the question. What was the initial. I don't know, but it's just like a system of rows. Yeah. What are the structural things that can put in place? I do like that idea of it's not the constant, it's got to be new, it's got to be new. It's got to be new. Which in and of itself would stress somebody out. I felt that way with the podcast. I'm sure you have. You know, we're 300 episodes in. It's like, no, look at what works and do it again, you know, in a different way. And that's okay. That's what the audience wants. Okay. Here, here's, here's a better answer to that. Yeah, I, I do schedule. So like we we do a bunch of podcasts on bam. But I've done the walkthrough now for two and a half, three years. And before that it was the Over Ass podcast, a marketing podcast for real estate agents. Um, we film at the same time. Every single Thursday at the same time, no matter what. Every single week we shoot a week ahead. So that really helps with scheduling. If you're listening to this and you're wondering, well, when do I create content? You could always bulk record, so you're not feeling that constant gravitational pull that I mentioned earlier where you need to post something today, but you have nothing in the tank or nothing in the bank. If you bulk record and say, hey, every three weeks or once a month, I'm hiring a videographer or not, I'm just doing it myself in my office or with another agent or loan officer or whatever. And you plan out your content and you say you're going to shoot 20 pieces of content, then you bulk record it and then you have that for the next month. So that way you're not constantly thinking about that, or it's every single morning after you make your calls, make your breakfast, whatever you have 30 minutes. Then it's like, this is my social time. I'm going to scroll for 15 to try to come up with inspiration and see if there's anything that kind of sparks an idea, or I'm going to publish something. And publishing a piece of content could mean going create mode on Instagram and posting just, you know, BK's Taco shop is my favorite place in Tucson. What do you think? Right? Just like that way, everybody, when they go to BK's taco shop, they're now thinking about me and it's kind of creating a community debate. So think, think now with content. Simplicity is better. People don't want to see the highly edited content they want, you know, a screenshot on your notes section. They want a tweet that you just thought of. It's a spur of the moment story of, hey, I just showed a house, now I'm getting in the car. Let me tell you a little bit about this house or what this client just asked me. Try to create content that for. Try to create content about stuff that had just happened to you, because that's when it's fresh in your head. How is that? 16 different answers for one question that never even addressed the question. I love it. You just gave me a hundred different reels that we can use and answer any questions, so I appreciate it. Yeah, I mean I've so far it's the one thing that I've tried to do because honestly, I am afraid of all of the dopamine hits because I realize how powerful of a pool it is to me to open my phone and look right. And it's like, why do I care so much? I just posted that nobody likes it yet. How is that possible? You know, and so I've tried to create content. I'm not great at it, but create content, send it to my assistant and say you upload it because if I go on there, I know I'm going to be dragged into this idea of like, well, who's doing this? And now they're doing that, and look how good they're doing, and I'm not doing it. And why am I not doing it? And then, you know, 30 minutes later I feel terrible about myself or, you know, I'm making content that I didn't mean to or I'm worried about things I don't need to be worried about whatever. Like, each of us has an area I believe as believers, write, is to take chaos and create order. That's the original responsibility of Adam in the garden. That's your responsibility, agent, wherever you are and whatever the Lord has given you, try to create order. So if that's in your lane of social media, then try to create order. It's the batch creation. And then just post every day, right? Create consistency, create order. If it's in your open houses, then just do it and do it really well with excellence. But you know, I think at the end of the day, for me, I try to live this way and I'm not in any way great at it. But if I can do this with excellence, then I will do it. If I can't, then I won't. Right. So if you want to show up on social, if you want to do these things, if you want to grow influence and all these things which I think is really helpful and important, then do it with excellence. And if that means letting something else go, then let something else go. And then all I would say is, you know, for me it's asking my wife, hey, am I spending too much time on this or am I present enough with you guys in the kids and, you know, being transparent with you guys because, Eric, you've been transparent. It's like a lot of times the answer is no. Okay. What? Like, what can I do better? Because at the end of the day, my social media feeds not going to be with me at the end of my life, right? It's my family. It's the people that I that matter in my life. And so it doesn't mean it's not a good thing. It can be a really, really good thing, right? Kind of point to careful. Yeah. Please. Kind of point. It can be there with you at the end of your life, at the end of your life. If you opt into that meta thing that keeps posting after your season. Right? Yeah. No I agree. Yeah. That's right. Forget what I just said. You guys will be hearing from me for the next 300 years. Forever. Yeah. In your future, guys, we'll be talking to each other. That's awesome. Um. That's awesome. I just want to make a point that the dopamine hits. Yeah, I that's not what I am on the phone for anymore. It was very cool at the beginning, especially with the broke agent to see the engagement, just to see that people like the message I was putting out. But I'll just tell you, anybody here, the dopamine hits become less of a factor when you post more like it's almost like. Like, you know, going to the gym immediately, you start to kind of see your muscles get sore after the first couple of workouts. But, you know, if you keep going to the gym, you're not getting a sore, right? It's kind of like that with content. I don't know if that's a great analogy where where the flops don't hurt nearly as much if you've posted a hundred times, if you're posting once a week or once every two weeks, and you make it like this moment of, all right, I'm going to send it to my assistant and then post it. If this is such a big deal. No offense, but I just mean like, no, no, I appreciate the kind of work. Yeah. Um, then it becomes then the engagement really does matter, because then it's you're you're almost making an event out of it. But if you just post it and the next day you know that you're going to post again, the next day, you know, you're going to post again. Who cares about the thing that I posted two times ago and also no one cares about anything? Mhm. Basically when social it's true. You know like like if you if you've consumed bam content you've probably seen or the broke agent content. I've posted 5500 times. Wow. Nobody is probably thinking about any of these posts throughout the day right? Right. Even if I have one that gets a million views or something, those people see it for two seconds. They laugh, they share it, they comment. Maybe most of most people don't. And then they move on with their lives. So no one is thinking about your content as much as you are. And that should be kind of a relieving. Feeling for people where it's just like, okay, if I publish this and it gets nothing, who cares? And if I publish something and it does, amazing. The dopamine is cool for two seconds, but that goes away too. The longer you do it, that's good. So I don't know if that's a good thing or not. I think it is because yeah, the dopamine is controlling, dopamine from social is controlling it and honestly is not that cool. Mm. Yeah that's good. No I love that I love that. I'm gonna go post and my content. Nobody cares. Right. But it's like if you're one care and you get one at bat, you better get a hit. But if you're an actor, it matters. It's all right. You can strike out a bunch of times and then get a couple hits and you're good. So yeah, yeah, I think I remember that Aaron Judge went zero for five and Cincinnati last year. Yeah that's right. Well I do actually. But you know but I you know I remember yeah I remember him dropping the ball in center field in the fifth inning against the Dodgers in the World Series last year. That's how I remember. But he's also an MVP. Yeah. Yeah. Right. I don't care. How about be the MVP of the World Series for me. Yeah. Yeah. That's we're not going to get into LA New York yeah yeah yeah yeah yeah. We need everybody. No it's amazing Eric man I love it brother. And I just appreciate your honesty. So man if they want to learn more about what you guys are doing where should they go? What's the best place. Yeah. Head to now. Com that's kind of our our hub. We get three blog posts up a day there for agent strategy, agent marketing, housing market news, real estate news. Follow us at at now Bam on Instagram and at the brokerage. And if you want to laugh occasionally amazing. Love it. Yeah man. Attention is powerful, but maturity determines whether it builds freedom or instability. Influence doesn't ruin people. Unstructured influence does. Faithful agents, we love you. I am so grateful for you. Genuinely pray for Eric and his wife as they get ready to welcome this little baby girl, and for all of us. I hope that we will pray and hold each other accountable to make sure that the main things stay the main things. And it's not just about getting more attention, it's about showing up better for our families at the end of the day. And if social media helps you do it, do it with excellence. And if it doesn't, maybe take a break. Love you faithful agents. I will see you next week. Hey Christian, I hope you enjoyed today's episode. If it resonated, would you take 30s and share it with another agent who's also trying to grow their business without losing their faith, family, or peace? That's how this message spreads. And if you haven't yet, hit that subscribe button so you don't miss future episodes. I release new ones each Thursday to help you build success that actually lasts. It genuinely fires me up knowing this podcast is helping you pursue excellence to the glory of God, both at work and at home. I'll meet you back here next week for another episode of The Faithful Agent.